July 2007.

Looking into the crystal ball at the “Waterfall City of the Future”!

Mimi From Miami’s creative team were inspired by on of its client companies involved in the development of Eco Friendly ‘Green Power’.

"We don't just do fashion and beauty."; says Steven Arsenault, co founder of Mimi From Miami.

"Branding is about harnessing the creative spirit within one's self. We have both highly creative and extremely technically orientated people working with us.

The integration of two seemingly opposed forces spawned an extremely innovative and powerful team; "We feel we are capable of world class branding combined with the in house technology. More importantly, we have the 'know how' in the execution and delivery of successful campaigns capable of resonating a message to the planet on many levels."

The company that inspired this image is a 'green hydro' company, Plutonic Power of Vancouver, BC Canada (PCC TSX). Along with its partner, GE Financial Services of Los Angeles, California Plutonic is undertaking the development of a series 'Eco Friendly' hydro projects.

The location of the first of a series of projects which is being called 'The Green Power Corridor' is in a remote and pristine old growth forest area known as the Toba Inlet.

'The Toba' as it is referred to locally, is part of a series of fiords that exist along the costal mountains of BC and is the traditional territory of the Klahoose First Nations. The area is extremely rugged, isolated and difficult to get to - which is part of the mystique of this immense project.

So remote is the location that all materials and supplies for the project involve either air or water. Roads to the location are out of the question. There are too many mountains and glaciers to deal with. The only way in is by air or water.

During the course of the project, over a 130 barge loads of equipment will be shipped with over 300 men and women on site extending over 3 years to complete.

The area has a rich history, reaching as far back as being explored by the Spanish in the 1500's. This position is supported by the fact that Klahoose relics discovered in the area are on display in a Spanish museum today.

According to an account of some trappers and prospectors from the turn of the century, the area was inhabited by a family of Sasquatch with an interesting account posted on Goggle Earth.

Part of the intrigue of this project is also that First Nations have been involved and benefit now and into the future with this massive undertaking.

Our team for a brief time was involved in Serach Engine Optimization (known as SEO), Web PR and other Internet related projects for Plutonic.

A parallel project involved working with First Nations in various Economic Development efforts as a result of their partnership. It included plans on building a telecommunications network to provide high speed wireless Internet access to the Toba Valley while linking their main community on Cortes Island.

The image building technique used for the city is known as ‘matte painting’, which uses photo elements while stretching, pulling, layering and shading. The original piece consisted of a whopping 40 files.

Our team wanted to feature the planet's most famous waterfalls – since Plutonic Power and their run of river project is all about Green Power. Waterfalls are the key ingredient of any run of river operation.

Featured waterfalls in the piece are  Niagara Falls in NY State, Victoria Falls in Southern Africa and Yosemite Falls, the highest waterfall in North America located in the Yosemite National Park in the Sierra Nevada mountains of California. We also included the Toba Falls, which is one of the waterfalls of the Toba Valley that project is using to create their ‘run of river’ eco friendly power station.

Working on such a large scale project in such a remote and history rich yet virtually untapped area of the planet - plus working along site the Klahoose First Nation inspired the imagination of the entire Mimi From Miami team to look into our crystal balls at what an environmentally friendly city of the future may look like in an exceptionally rugged and almost impossible to get to environment.

Enjoy!